Influencer marketing is our strength
Via Lali is a communication agency specialized in influencer marketing.
We focus on:
Representing content creators
Full management of influencer marketing campaigns
Community Management and management of our clients’ social media accounts
Searching for ad-hoc content creators to produce user-generated content (UGC) for brands
Securing sponsors for events and competitions
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Services
- Influencer marketing strategy tailored to each brand.
- Selection of influencers based on reach, engagement, and audience affinity.
- Collaboration management: negotiation, coordination, and content supervision.
- Briefing and brand alignment in paid campaigns to ensure authenticity.
- Metrics analysis and performance reporting for influencer campaigns.
- Full account management: daily administration of social media profiles, ensuring consistency with the brand strategy.
- Content creation and scheduling: planning engaging posts aligned with business objectives.
- Community care and moderation: prompt and approachable responses to messages, comments, and mentions to strengthen audience relationships.
- Monitoring and social listening: tracking relevant conversations, trends, and feedback to identify opportunities and potential crises.
- Reporting and continuous optimization: analysis of key metrics and strategic adjustments to maximize the performance of each channel.
- Full management of collaborations with brands: we negotiate, coordinate, and close deals that benefit your professional growth.
- Personal brand development: we help you build a strong, authentic identity aligned with your values.
- Creation of personalized strategies: we enhance your content to attract real audiences and retain your community.
- Access to exclusive campaigns: we connect creators with leading brands looking for lasting and meaningful partnerships.
- Legal and commercial advice: we support you in contract review, payment management, and protection of your rights as a creator.
- Production of authentic, conversion-focused content: we create pieces that connect with real audiences and build trust in your brand.
- Multiplatform creativity: we adapt formats for Reels, TikToks, Stories, reviews, unboxings, and more, depending on the channel and objective.
- Casting of real creators: we select profiles that genuinely represent your ideal client, not just numbers.
- Performance optimization: we design content that not only looks good but also sells and retains audience.
- Fast delivery + impact reports: agile production with materials ready for A/B testing, paid campaigns, or organic content.
Team
Lali Vergés
Influencer Director
Industry experience since 2015 as Chief Marketing Officer at 21 Buttons.
Founder of Via Lali (2021) and co-founder of Matcha Jeans.
BBA and Master’s in Marketing from ESADE.
Albert Canadell
Accounts Director
2 years of experience in consulting and transaction advisory.
Since January 2022 at Via Lali as Business Developer.
BBA from Universitat Pompeu Fabra.
Clients
Discover our projects at
Talents
Become one of our talents
Success Cases
Wallapop Campaign - Motor
Redirect traffic from Instagram through interaction- and click-oriented challenges to the brand’s app in the “Cars” category.
Wallapop Campaign - Thanks Brands
Using “Humor” profiles, achieve 2M impressions with engaging content thanking brands for their products.
Results
15 Reels and TikToks
72 Stories
2,2M Impressions
Wallapop Campaign - Thanks 10th Anniversary
Event attendance and promotion of the 10th-anniversary documentary, brand awareness campaign with a goal of 2M impressions.
Netflix Campaign - Through My Window
Recruit profiles to attend the movie premiere and promote it on social media, without budget allocated to pay influencers.
